Point Rice Gentle Soothing Cleansing Milk 140ml — Rice Bran Oil + Ceramide NP + Phytosphingosine | Vegan Barrier-Repair K-Beauty

In Korea, when your skin is struggling, you don't fix the serum. You fix the cleanser. Because the cleanser is where the damage starts — or where it stops.

Point Rice Gentle Soothing Cleansing Milk is a vegan, clinically tested milk cleanser built around a deceptively simple idea: your cleanser should leave your skin in better shape than it found it. Formulated by Aekyung — one of Korea's most established cosmetic houses — this 140ml bottle combines Korean Icheon rice bran oil, ceramide NP, and phytosphingosine to clean skin without dismantling its barrier in the process.

In a human-subject clinical study, users showed a 36.8% improvement in skin barrier function immediately after cleansing. A cleanser that measurably improves your barrier rather than compromising it is genuinely uncommon. That result is the whole point.

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What's Inside — and Why It's There

Rice Bran Oil (쌀겨오일) — 1,800ppb, sourced from Icheon, Korea

Icheon rice is Korea's most historically prized grain — traditionally reserved for Korean royalty and still grown under controlled agricultural standards. The bran oil extracted from it is dense in gamma-oryzanol, tocotrienol-form vitamin E, and linoleic acid. In this formula, it provides the slip that lets the milk texture dissolve impurities and makeup with minimal friction — which matters when your skin is reactive or easily irritated by scrubbing. It nourishes without leaving greasiness behind.

Ceramide NP (세라마이드엔피)

Ceramides make up roughly 50% of the lipid matrix that holds the outer skin barrier together. Ceramide NP is one of the most skin-identical forms — structurally close to what your skin naturally produces. Most cleansers don't include ceramides. Many actively strip them. This one replaces what cleansing takes out, which is the main driver behind the clinical barrier improvement data. If your skin feels tight 10 minutes after washing, ceramide depletion is likely why.

Phytosphingosine (피토스핑고신)

A naturally occurring lipid and direct precursor to ceramide synthesis — meaning it helps signal your skin to produce more of its own ceramides over time. It also carries mild antimicrobial properties that make it useful for skin prone to congestion or low-grade breakouts. It's uncommon in cleansers at effective concentrations, which makes its presence here worth noting.

Lauryl Glucoside (라우릴글루코사이드)

The main cleansing agent in this formula. Plant-derived (glucose + coconut oil), completely sulfate-free. It creates a gentle lather that lifts dirt and oil without the membrane-disrupting effect of SLS or SLES — the conventional surfactants in most American drugstore cleansers. If your current face wash leaves your skin feeling squeaky or dry, the surfactant is usually the culprit.

Hydrogenated Lecithin (하이드로제네이티드레시틴)

A phospholipid that closely mirrors the structure of the skin's own cell membranes. Functions as both an emollient and a penetration enhancer — helping ceramide and phytosphingosine integrate rather than just sit on the surface before rinsing.

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What You'll Actually Notice

• Skin feels clean but not tight — the difference is immediate and obvious from the first use
• No filmy or waxy residue; rinses completely with lukewarm water
• Reactive skin stays calmer after washing — less redness, less flushing
• Light makeup and daily SPF dissolve without scrubbing or pressure
• The rough texture that comes from a compromised barrier tends to smooth out within 2–3 weeks of daily use
• Dry patches around the nose, chin, and forehead come back less frequently
• Works as a standalone cleanser on light makeup days

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How to Use

Take a small amount — about a quarter-teaspoon — onto completely dry hands before adding any water. Press and smooth it over your face, moving it gently over areas with makeup or sunscreen. The milk texture will emulsify impurities without needing friction. Then rinse thoroughly with lukewarm water.

For light skin days (no makeup, light SPF), this works as your only cleanser. For heavier coverage or water-resistant sunscreen, double cleanse: start with an oil or balm to break down the heavy product first, then follow with this to clean and restore the barrier. Use morning and night. No adjustment period needed.

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Who This Is For

• Your cleanser leaves your skin tight or dry, and no amount of moisturizer fully reverses it
• You've tried double cleansing but found it makes your skin more reactive, not less
• You're in a retinol or exfoliant routine and need your cleanser to not add more stress to your barrier
• You have a sensitivity to fragrance or prefer low-fragrance formulas (note: this formula has a trace amount of fragrance — not fragrance-free, but mild)
• You've started reading ingredient labels and want a cleanser whose formula actually makes sense — not just a cleanser that says "gentle"
• Your skin barrier is compromised from stress, over-exfoliating, or environmental exposure, and you need to cleanse without setting it back further

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FAQ

Q: What is a cleansing milk and how is it different from a regular face wash?
A cleansing milk is a lotion-based cleanser that emulsifies impurities using a combination of oils and mild surfactants instead of foam. Unlike gel or foam cleansers, it doesn't disrupt the skin's lipid layer during cleansing — which makes it the format of choice for dry, sensitive, or barrier-compromised skin. It rinses fully with water and doesn't leave a greasy film behind.

Q: Is cleansing milk better than face wash for dry or sensitive skin?
For dry and sensitive skin types, cleansing milks are generally preferable to foam or gel face washes because they use milder surfactants and include skin-replenishing ingredients like ceramides and oils alongside the cleansing agents. A well-formulated cleansing milk cleans skin without inducing the tight, stripped feeling that foam cleansers often cause. This one is also clinically tested: 36.8% skin barrier improvement immediately after use, in a human-subject test.

Q: What does ceramide in a cleanser actually do — doesn't it just rinse off?
Some does. But the value of ceramides in a cleanser isn't only about what stays on skin. Cleansers that deplete ceramides put your skin into a repair cycle after every wash. A cleanser that compensates for that loss — even partially — changes the cycle. The 36.8% barrier improvement measured in this formula's clinical testing supports the idea that ceramide NP and phytosphingosine are doing meaningful work during and after the rinse.

Q: Can this cleansing milk actually remove makeup?
Yes. The formula includes ethylhexyl palmitate and isododecane — emollient esters that bind to oil-based makeup and lift it from skin. It handles light to medium coverage makeup and daily SPF well. For waterproof mascara or full-coverage foundation, double cleanse: use an oil or cleansing balm first to break down the heavy product, then finish with this as your second step.

Q: What does rice bran oil do for skin, and why does Icheon rice matter?
Rice bran oil is extracted from the outer bran layer of rice grains and is rich in gamma-oryzanol, squalene, tocotrienols (a form of vitamin E), and linoleic acid. It's lightweight, absorbs without greasiness, and is well-tolerated by sensitive skin. Icheon is a region in South Korea historically known for premium rice cultivation — the soil conditions and agricultural standards produce a more nutrient-concentrated grain. This formula uses 1,800ppb, a meaningful concentration for a rinse-off cleanser.

Q: What is phytosphingosine and why is it in a cleanser?
Phytosphingosine is a naturally occurring lipid and a direct precursor in the body's ceramide biosynthesis pathway — meaning it helps signal skin cells to produce their own ceramides over time. It also has mild antimicrobial properties, which makes it useful in cleansers for skin prone to congestion or sensitivity. It's rarely found in cleansers at functional concentrations, which is what makes its presence here meaningful rather than decorative.

Q: Is this good for acne-prone skin?
The formula is vegan, non-comedogenic, and sulfate-free — and phytosphingosine adds a mild antimicrobial benefit. That said, this cleanser is primarily designed for dry-to-normal or sensitive skin types. If your skin is oily and congestion-prone, you may want a more active cleanser (salicylic acid or low-pH gel) for your main cleanse. This works well as the second step in a double-cleanse routine for oily acne-prone skin.

Q: How does this compare to other K-beauty cleansing milks on the market?
Most K-beauty cleansing milks focus on gentle texture and hydration — which this delivers — but few include ceramides and phytosphingosine as active barrier-repair ingredients alongside the cleansing complex. The addition of barrier lipids (ceramide NP, phytosphingosine, hydrogenated lecithin) in a rinse-off formula, paired with clinical barrier improvement data (36.8% immediately post-cleanse), separates this from cleansing milks that are primarily just creamy textures without a functional barrier-repair rationale.

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Specifications

Volume	140ml
Skin Type	All skin types (formulated for sensitive, dry, and barrier-compromised skin)
Key Actives	Rice Bran Oil 1,800ppb, Ceramide NP, Phytosphingosine, Lauryl Glucoside, Hydrogenated Lecithin
Clinical Testing	Skin barrier improvement +36.8% (immediately post-use, human-subject study)
Certification	Vegan (Korean Vegan Association certified), Low-irritation tested
Country of Origin	South Korea
Brand	Point Rice

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HOLYKOLY is an independent reseller. Products are sourced directly from Korean retail channels and parallel-imported to the US market. HOLYKOLY is not directly affiliated with, authorized by, or officially partnered with 애경산업㈜ (Aekyung Industry) or Point Rice. Product formulas may be updated by the manufacturer without notice.